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When a company issues new shares, the total number of shares rises. Existing shareholders keep the same number of shares, but each now represents a smaller fraction of the company.

Dilution is not automatically bad. If the money raised makes the company more valuable by more than the dilution, existing owners can end up better off.

Example

A founder owns all 1,00,000 shares of a company. It issues 25,000 new shares to investors. The founder still has 1,00,000 shares, but now owns 1,00,000 ÷ 1,25,000 = 80% of the company instead of 100%.

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