Learning path 2 of 9
Financial literacy and accounting
Read a company's numbers with confidence. Revenue, profit, cash flow, assets and liabilities, and how the three financial statements fit together.
19 lessons in this path. Progress is saved in your browser as you go.
Every serious question about a company eventually becomes a question about its numbers. Is it making money? Is that money real cash? What does it own, and what does it owe?
This path teaches the language of accounting from the ground up, using small made-up businesses before moving to real annual reports. You do not need to become an accountant. You need to read the three main statements well enough to follow an argument about a company, and to notice when something does not add up.
Who this path is for
Anyone who has finished the foundations path, or already knows what a share is, and wants to understand the financial statements companies publish. Basic arithmetic is enough.
What you will be able to do
- Tell the difference between revenue, profit and cash, and explain why they move separately.
- Read a simple income statement, balance sheet and cash flow statement.
- Calculate common measures such as gross margin, operating margin and earnings per share.
- Explain how the three statements connect, and where to find them in an annual report.
Before you start
- Stock market foundations: You need to know what a company's shareholders own before the statements describing that ownership make sense.
The route, module by module
Take the modules in this order. Filled stops are lessons you have completed; dashed stops are still being written.
Module 1Profit, cash and what a business owns
The three ideas the rest of accounting is built on. Revenue and profit, why profit is not cash, and the balance sheet equation.
Module 2How accounting records a business
The accounting ideas behind every statement. Accrual accounting, capital spending and depreciation, working capital, and provisions and impairments.
Module 3The three financial statements
The income statement, balance sheet and cash flow statement, line by line, and how a change in one shows up in the others.
Module 4Profit levels, margins and earnings per share
The measures analysts quote most often, how each is calculated from the statements, and the questions each one answers.
Module 5Reading a real annual report
Where to find the statements in an annual report, what the notes, the auditor's report and management's discussion add, and the accounting standards behind them.
Related paths
- Fundamental analysisJudge a business on its merits. Business models, growth, profitability, debt, valuation ratios, intrinsic value and the red flags of poor governance.
- Practical stock researchResearch a company from scratch. Products and customers, statements, competitors, management, exchange filings, red flags and a written research report.